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Jazmin Saraï embodies the union between the queen of white flowers and the king of musical genres, Jazz, wafting along in unison through the inner walls of a palace (Saraï). Each perfume is an olfactive reimagining... An homage to the artists and cultures that inspired them. Jazmin Saraï perfumes are non-binary, made for everyone, in small batches with biodegradable ingredients, making for a sustainable practice. Jazmin Saraï tells the stories of artists, people of colour, swapping the eurocentric lens for one sharper in its nuance. By connecting scent, sound and culture, we raise awareness on the unappreciated and under-represented. Scent is the sense most strongly linked to memory and emotion. Scent and sound, invisible mediums, elicit raw emotions from deep within. Combined, they offer a glimpse into the world of synesthesia*, highlighting the power of music and the effect of the sense of smell on our subconscious.
Think neon on wet cement.
Zesty citrus mix blended with a lush, green leaf accord, with bright cardamom and invigorating mint.
The heart is a field of assorted flowers: Indian jasmine, mimosa, with a faint sunflower accord, rounded out with juicy mangoes.
The base is an urban jungle of gritty cedarwood, sharp incense, and metallic ambrox.
Bergamot, grapefruit, cardamom absolute, mint, wet ivy accord, jasmine absolute India, mango, mimosa absolute, sunflower note, cedarwood, incense, and ambrox.
Electronic, alternative dance, hip-hop, world, grime, R&B.
Neon Graffiti is inspired by M.I.A.'s "Sunshowers" (2004)