Your Shopping Cart

It appears that your cart is currently empty!


Beauties Talks Beauty with Dana El Masri


"Beauties talk beauty " is an excuse for meeting women who inspire us with their story and style. Dana is my typical kind of girl crush, Middle eastern beauty who’s very knowledgeable and passionate about everything she does. She is the founder of Jazmin Saraï.


Her relation with beauty

« I’m a mix of many parts of the world and a few cultures. I'm half Lebanese, half Egyptian, born in Budapest, and I grew up in Dubai. My art medium is scent and my goal is to raise awareness on our sense of smell. Coming from the Middle East, I have always had a passion for scent and ritual.

I used to have a much more complex beauty and skin care routine, but as I have aged, I have simplified it greatly. The colour of my skin changes drastically from Summer to Winter, so I tend to wear a little more makeup in the winter to cover my dark circles. In the summer, I just want to get sun! So I'm out without any makeup more often. I'm also trying to embrace my dark circles so I don't wear concealer on purpose sometimes to embrace the skin I'm in. »


Her skincare routine

I prep with an under eye cream, either Sephora brand or Caudalie. I'm a coconut oil fan, I use it for everything, I just make sure it's cold-pressed and organic. I find it's lightweight enough for daily use and since I have oily skin, it helps a lot. I'm all about using oil to prevent oil. I use Caudalie's Instant Detox mask to clean up my skin from time and time, along with the mask-creme when I'm especially dry. I occasionally tone with Rose Water. 

Let’s talk makeup

I use Glossier… a lot : the concealer, the halo highlighter in gold and the cloud paint (in beam and dusk). I love the latter, so easy, natural and really stays on. I don't feel like I have much on which is great. I love Benefit, I've loved their Hoola bronzer since the beginning. I use Watts Up for the highlighter (mixed with the halo from Glossier) and I use their mascara 'They're Real!' from time to time. I'm a huge fan of BITE Beauty and have many of their lipsticks. I've been wearing 'Chai' a lot lately but I have many go to's, multi-sticks included. The fact that the brand was started by a perfumer and uses food-grade materials, brings me joy!


Her body + hair care

I've been using cocoa butter for over fifteen years, so that's what I use for the most part, that and coconut oil. I make perfumed body/bath oils for myself too so I use those. Usually in fractionated coconut oil and Argan oil, infused with flowers. Sometimes I use Jojoba too. I have very long hair so I make hair oils + masks for myself, mostly with coconut oil, aloe and honey with a drop of Rose oil. I also love Nuxe's Huile Prodigeuse.  Dry oil perfect for travel and hydrates you totally with a beautiful scent to match. I really enjoy using it in my hair as well. In terms of health, I drink at least one large glass of water upon rising and many more throughout the day. I make sure to take my vitamin D (hello, Canada!) to stay positive. Magnesium at the end of the evening as well as my omega 3 supplements.


About fragrances

There are so many. I love perfume and the people behind them! I can't wear too much when I'm in the lab so it doesn't get in the way of what I'm making but it's rare that I don't wear anything. I always connect my scent to what I'm wearing, how I feel that day, what colour I think it is, how hot/cold it is outside...I love the ritual of perfuming oneself. I place some on my wrists, behind my ears and lightly spritz some on my clothes. I take a deep breath and start the day! 


I layer almost everything with musk, whether it's a musk oil I got in Harlem or Serge Lutens' Clair de Musc. I also really love L'Eau d'Hiver by Jean-Claude Ellena for Frederic Malle, when I can afford it. I now have Musc Ravageur by Maurice Roucel for Frederic Malle, but since it's so strong, I've diluted it, wearing it sparingly on a cold day or when I'm not working. Feminité du Bois by Serge Lutens; La Musc et le Peau, Parfumerie Generale; Paco Rabanne's 'Ultra Violet' ( vintage, like 1996); a rose-amber blend I made for myself, Solar'1 from my Jazmin Saraï collection, and a grey amber+musk that my perfumer friend gave me. 




Is there someone who inspires you a lot that you would like to see in the Beauties Talks Beauty section?


Comments (0)

Leave a comment